DJ Kwaku Slim has come to the defense of rapper King Paluta, strongly opposing claims that the artist lacks a brand. According to the DJ, such statements are not only inaccurate but also show a misunderstanding of what branding truly means in the music industry.
“The term ‘brand’ has been loosely used so much that people forget its real meaning,” Kwaku Slim argued. “For over a decade, from his hardcore rap days till now, King Paluta has maintained a consistent voice texture and quality that sets him apart from other artists. That distinctiveness is exactly what a brand is.”
He also dismissed claims that King Paluta is a failed rapper, citing his role in backing the Hiplife Song of the Year with his rap contributions as evidence of his relevance and impact.
“In a space crowded with talent, if King Paluta can still be recognized, then clearly, he has a strong and solid brand,” he added. “And the fact that he’s even in the Artist of the Year category proves that he checks every box of what a true brand should be.”
Source: Edyspromotions.com
