Davido Secures ₦200m Martell Ambassador Deal for Carter Efe

Nigerian music superstar Davido has once again shown his commitment to uplifting others after securing a major brand deal for comedian and content creator Carter Efe during a live Twitch session.

The viral moment occurred while Davido was interacting with Carter Efe on livestream, leaving fans stunned by what followed.

In a surprising move, Davido personally placed a call to Lanre Odutola, Global Marketing Manager of Martell, and requested that Carter Efe be signed as a brand ambassador. Without hesitation, the request was approved instantly, sealing a deal reportedly worth over ₦200 million.

The spontaneous endorsement sent Carter Efe into shock and excitement, with his humorous reactions, including the popular exclamation “Na OBO dey run am,” quickly dominating social media timelines.

Fans have praised Davido for truly “walking the talk” by using his influence to elevate others. The moment has been widely celebrated as a powerful example of leadership, generosity and support within Nigeria’s entertainment industry.

Source: Edyspromotions.com